Livestream selling is rapidly rewriting promotion and retail sales that people used to know, just like how the Internet, smartphones, mobile payments, etc have drastically altered our lifestyle.
The conventional sales model can only reach a limited amount of potential customers, especially in remote areas where transportation and communication aren't as convenient as in big cities.
During the live broadcast, the live seller will demonstrate the details and usage of the product so that the audience can better understand it. On the other hand, by watching live selling, users can interact with the live seller in real time on product issues and actively receive product information from them.
The two-way interaction of online e-commerce enables users to receive information and express their opinions. In addition, the social and respectful needs of users can be met, and it is possible to interact with like-minded people. Even if you have never seen each other before, you can still have an instant connection.
Compared with traditional marketing methods, e-commerce direct delivery is based on an online platform, which can effectively reduce the cost of promotion by showing the features and benefits of products directly to consumers. At the same time, the storage of live content as video has a strong communication effect. High-quality content can be broadcast twice to increase product popularity and reduce the cost of the entire marketing campaign. Online live broadcast sales can be a cross-international storefront, which allows more people to see your product.
Livestream selling on E-commerce platforms not only sells products more effectively but also brings the brand effect on retailers.
Shoppable live streams have monumental value to brands: strengthening communication between brands and consumers, therefore, nurturing stronger relationships. The high degree of interactivity requires live sellers to acquire more knowledge or expertise in products or brands.
The real-time interaction between the live sellers and the audiences during live streaming will greatly enhance the audiences' sense of trust, especially those live sellers with a large follower base whom customers feel more reliable.
As an innovative sales channel, live streaming allows sales representatives or brands to create a more natural, intimate shopping experience for customers online.